About Roberts George Insurance Inc.—Serving North Florida Since 1968

Since 1968, Roberts George Insurance Inc. has been a trusted name in insurance across Bradford, Union, and Clay counties. As a family-owned, full-service independent agency, we’re proud to offer quality coverage and personalized support to individuals, families, and businesses. With access to many of the industry's top carriers, we’re here to help you find smart, money-saving solutions—backed by over 150 years of combined experience. Call us today at (904) 964-7826.

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Our History

Founded by George Washington Roberts, Jr., Roberts Insurance began as a small agency focused on helping local families. In 1984, his son Scott Roberts took the reins, continuing the family tradition of service and excellence. Today, Scott works alongside his daughter DarbyAnn, bringing in the third generation of leadership. Our close-knit team continues to grow while holding true to our original values of honesty, reliability, and community commitment.

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Our Mission

At Roberts George Insurance Inc., our mission is simple:
 To protect the assets of our customers while delivering excellent customer service and dependable insurance solutions.
We believe every client deserves clear answers, thoughtful coverage options, and ongoing support throughout the life of their policy.

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Why Experience Matters

With over 150 combined years of industry expertise, our agents are ready to answer your questions quickly and accurately. We guide you through every step—from quoting to claims—with care and precision. Whether you need auto, home, business, life, or health insurance, we’ve got you covered.

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Committed to Our Community

We’re more than just an insurance agency—we’re part of the community. Scott Roberts is an active member of several local organizations, and our entire team is dedicated to supporting and giving back to the neighborhoods we serve. When you choose us, you're choosing a team that truly cares.

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Do You Want to Learn More?

Contact Roberts George Insurance Inc today and experience the difference of trusted, local service. Call (904) 964-7826.